Welcome to The SWVA Shop! We’re Jason and Olivia Swartz, a husband-and-wife team who met at Virginia Tech, graduated in 2018, and haven’t stopped repping Southwest Virginia ever since.

Back in October 2019, we started The SWVA Shop with nothing but 100 stickers and an idea: to give our region a brand it could proudly stand behind. From the incredible universities to the beautiful hikes to the friendliest people, SWVA has so much to offer — and we wanted to capture that spirit in gear people actually want to wear.

We create unique, one-of-a-kind hats, shirts, stickers, and accessories you won’t find in a campus bookstore or walking down Main Street Blacksburg. Our designs are crafted in-house and with tons of thought about what YOU want.

Our mission is simple: make gear that lets locals, alumni, sports fans, and outdoor lovers show off their SWVA pride in style. Whether you’re at a game, on a trail, or just running errands, we want you to feel that connection to the place we all call home.

Thanks for being part of our journey — and for helping us rep SWVA everywhere you go.